Services Marketing - People, Technology, Strategy - 7th Edition
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- Language : English
- ISBN : 978-81-317-5939-4
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| OverviewServices Advertising is a complete text for Business Management graduates. The book includes topics on consumer behavior in a business sense, placing businesses in competitive markets, adapting the 4Ps of marketing to companies, developing and implementing the customer experience and looking for quality in operation. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing. |
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